RIVET: What are the biggest design and development challenges facing the denim industry? RIVET spoke with Mylius-Prou about the innovations Lectra is bringing forward to adapt to denim’s ever-changing needs. “An efficient supply chain has never been more crucial here: design elements and finishing treatments need to be selected, applied and modified quickly, and production needs to be fast and precise, so that the stylish, perfect-fitting pair of jeans can make it onto the stores on time to capitalize on new market trends,” she said. That demand for flexibility has never been more valuable to denim companies in the chase for the next trends and big idea. “With a full range of machines dedicated to different types of production from flexible just-in-time production to high volume flexible production to mass production, we can offer the right product for the job at hand,” Laura Mylius-Prou, Lectra marketing project manager for retailing ecosystems – fashion and apparel, told Rivet. The company’s technology offerings include the automated cutting solutions, Vector, and Modaris 3D, a 3D technology that runs throughout the development process from design to subcontractors and producers. Lectra provides the global textile industry software, automated cutting equipment and related services designed to reduce errors, waste, and production time, and improve companies’ overall workflow. Adapting to a wide variety of denim fabric properties is nothing new for Lectra, the France-based integrated technology solutions company.
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